Speed limit enforcement campaign unveiled ahead of holiday weekend

— The North Carolina Governor’s Safety Program launched a campaign Wednesday morning, advising drivers that speeding regulations will be heavily enforced over the holiday weekend.

The program—Obey the Sign or Pay the Fine—reminds drivers to pay attention to posted speed limits. Officials said the campaign is designed to drive down the state’s speed-related fatalities.

“It’s going to take a lot of work, not just on our part but on the general public just taking personal responsibility for the way they drive,” said Don Nail, director of the North Carolina Governors Highway Safety Program. “Their behavior they exhibit on the roadway, whether it’s speeding or aggressive driving or being on the cell phone.”

Officials said more than 1,300 fatalities occurred in 2015; in more than 300 cases, speed was a factor. During last year’s ‘Obey the Sign or Pay the Fine’ campaign, 23 fatalities were reported, including five speed-related deaths.

“We’re really looking for voluntary compliance with the speed laws in North Carolina, whatever the posted speed is,” Nail said. “That’s technically what the maximum speed you should be going on the roadway is.”

Officials said the speed limit enforcement campaign runs through April 3.

,The North Carolina Governor’s Safety Program launched a campaign Wednesday morning, advising drivers that speeding regulations will be heavily enforced over the holiday weekend.

To read more from our amazing friends at WRAL, click here.