Wake Forest to Get a Very Cool Tru by Hilton Hotel

As part of my ongoing coverage of Wake Forest development plans under review and planning actions, here is another. You can find all past stories, here.

The Town of Wake Forest has a very professional and talented staff that handles these issues. If you have any questions regarding any of the information below, I’m sure they would be happy to answer your questions. You can contact the Town here.

Tru by Hilton

New public records show a four story hotel is planned for the Wake Forest Crossing shopping center on Capital Blvd.

This is pretty exciting stuff. The Tru by Hilton hotel chain is just coming to the United States. Wake Forest would be among the first locations.

It appears from the Hilton website that Tru hotels are a cross between the hip and funky Aloft hotels and an affordable stay hotel. The lobbies have areas to work and meet. Even separate workspace hives.


We will have to wait and see what the hotel in Wake Forest would specifically have.

The hotel is planned to be built behind where current retail construction is occurring.


The tentative plans show a hotel and separate meeting center is to be built.


Hilton describes the Tru concept by saying:

Tru is more than just a place to sleep. It’s a true travel experience.

Four-zone lobby. Work, play, lounge, or eat. Our lobby, called the Hive, has a dedicated space for each activity.

Free breakfast. Our “Build Your Own” breakfast features a toppings bar with 30 sweet and savory items so you can be your own tastemaker

Work Spaces. Our Hive includes plenty of space for guests to spread out and do their work including semi-private, sound absorption alcoves, space to collaborate with others, and an easily accessible tablet and printer.

Room for Entertainment. Guestrooms include 55” TVs and 150 channels of DIRECTV, plus table and board games for guests of all ages in our expansive lobby.

Guestrooms with Spacious Bathrooms. Stylish and thoughtfully designed guestrooms and spacious bathrooms with walk-in showers and lots of light.

Complimentary Wi-Fi. Stay connected and charged with free Wi-Fi and easy-to-reach outlets throughout guestrooms and the lobby.

24/7 Market. Snacks, drinks, light meals, and single-serve wine and beer available 24/7 in our market.

Fitness Center. Wellness trends, cardio, strength and flexibility.

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